About Us

Founded by Arunabh Kumar in 2012, The Viral Fever (TVF) is India’s pioneering digital-first content studio and one of the country’s most acclaimed storytelling brands, uniquely combining critical acclaim with mass popularity. Widely regarded as the original force behind India’s online content revolution, TVF has spent over a decade redefining entertainment through culturally resonant stories. Its celebrated slate includes Panchayat, Gullak, Kota Factory, Aspirants, TVF Pitchers, Yeh Meri Family, Cubicles and Permanent Roommates. Today, seven TVF originals feature in IMDb’s Top 250 TV Shows of All Time, making it the only Indian studio to achieve this distinction.

Built on the belief that storytelling is as much science as art, TVF has created enduring cultural impact across sketches, mini-series and long-format shows, generating billions of views and a community of over 20 million followers. Its content reaches audiences across YouTube, Instagram, Facebook and leading OTT platforms including Prime Video, Netflix, Sony LIV, ZEE5 and JioHotstar, while its expansion into Tamil, Telugu and Marathi storytelling has further strengthened its pan-India presence. Guided by its philosophy of “Lights. Camera. Experiment.”, TVF continues to shape the future of Indian storytelling through authentic, culturally rooted and universally relatable narratives, with an ambitious pipeline of original series, films and creator-led ventures.